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Prestige Brands has appointed Pharmaher Healthcare as the new agent for Murine® in Ireland, it has been announced.

The Murine® range includes five products:

Murine® irritation & Redness Relief Eye Drops – Rapid & Prolonged Relief for Sore, Irritated & Bloodshot eyes. Contains Naphazoline Hydrochloride (0.012% w/v). Pharmacy only product.

Murine® Dry & Tired Eye Drops – For relief from Dry or Tired eyes with up to eight hours of hydration.

Murine® Refresh & Soothe Eye Mist – Soothes & Hydrates Dry Irritated Eyes. New formula.

Murine® Advanced Dry Eye Relief Eye Drops – For relief & protection of dry eyes. New formula.

Murine® Bright & Moist Eye Drops – Instantly moisturises and brightens eyes.

“We are delighted to have been awarded the agency to distribute Murine in the Irish pharmacy channel,” said Andrew Maher, Managing Director at Pharmaher Healthcare. “With its new look, new packaging and new ingredients we are confident it’s going to continue to be a key player in the eye care market.”

The new look Murine® brand is currently being marketed with a strong instore POS campaign and a social media driven communications campaign.

For further information on Murine® contact your Pharmaher Healthcare Representative or Head Office directly on 041 9882255 | email |