The Irish Heart Foundation, in partnership with Fleming Medical’s diagnostics brand Medicare LifeSense, is launching a pharmacy blood pressure awareness campaign, as part of their ‘Before Damage is Done’ national campaign.
The ‘Before Damage is Done’ campaign aims to raise awareness of the link between high blood pressure and heart disease and stroke, and encourages adults, particularly those over 50, to get their blood pressure checked with their GP or in their local pharmacy.
High blood pressure is known as the ‘silent killer’ that is affecting billions of people worldwide. Statistics have shown that two out of three adults over the age of 50 have high blood pressure.
Unfortunately, high blood pressure rarely has noticeable symptoms and, if left untreated, can cause serious illnesses such as stroke, heart disease, and even kidney failure. There is light at the end of the tunnel according to the Irish Heart Foundation’s Medical Director, Dr Angie Brown, who has stated that “high blood pressure can be successfully managed, but only if people know they have it”.
With this in mind, and to coincide with May Measurement Month, Fleming Medical and the Irish Heart Foundation are teaming up with pharmacies across Ireland who will offer free blood pressure checks and advice in their consultation rooms throughout the month of May. This joint effort is designed to raise awareness among community members about the impact of high blood pressure on overall cardiovascular health.
To support the Irish Heart Foundation, Fleming Medical will be donating 10 per cent of all sales of Medicare LifeSense blood pressure monitors to the Irish Heart Foundation throughout May Measurement Month. In addition, participating pharmacies will also show their support with a donation of five per cent of retail sales of Medicare LifeSense blood pressure monitors. These donations will go towards the vital work of the Irish Heart Foundation.
Pharmacies that take part in the national ‘Before Damage is Done’ campaign will play a pivotal role in raising awareness about the impacts of high blood pressure.
All participating pharmacies will receive branded merchandise, in-store informational resources, and a blood pressure monitoring information session. If your pharmacy is interested in taking part in the ‘Before Damage is Done’ campaign, please contact your Fleming Medical sales representative or contact our team on 1800 307777 for more information.
